Big Idea Entertainment To Release Its First Ever Multi-Superhero Themed DVD Title The League of Incredible Vegetables features a lesson in handling fear and trusting God with original theme song and music video performed by the Newsboys
Big Idea Entertainment, a leading studio and producer of children’s and family programming, characters and brands, announced today they will release their first-ever superhero themed DVD title, VeggieTales®: The League of Incredible Vegetables, on October 13 and October 16, 2012 in Christian and general market stores respectively. Based on Psalm 56:3 (ESV) which says, “When I am afraid, I will put my trust in You,” the title helps teach a lifelong lesson in handling fear, one of the most requested subject topics by VeggieTales fans and families.
The League of Incredible Vegetables is the fourth title in a series of DVD releases that stars the popular “LarryBoy” character. The DVD also introduces four new superheroes played by beloved VeggieTales characters Bob the Tomato, Petunia Rhubarb, Junior Asparagus and Mr. Lunt, all with hilarious superhero abilities. In addition to engaging bonus features, the DVD contains fun music fit for families, and the all-new Silly Song, “Supper Hero.” To top it all off, the new Veggie Tales story includes a brand-new "League" theme song and music video by Grammy-nominated and Dove Award-winning group, Newsboys.
“The superhero genre continues to amaze and captivate new generations of fans with new franchises debuting every year,” said Greg Fritz, SVP Sales & Marketing of Big Idea Entertainment.
“Our VeggieTales heroes are unique in that they turn to God for guidance and assistance even though they possess some extraordinary abilities. We are thrilled to offer this action-packed new title that will have mass appeal based on the genre and also remind kids where their ultimate help comes from.
Some important "Intel" about the story....
It was a bright and sunny day in Bumblyburg until Dr. Flurry came to town. This chillin' villain wants to freeze the entire city in fear! This job is too big for LarryBoy to handle alone, so he turns to "The League of Incredible Vegetables" for help! Thingamabob (Bob the Tomato), S-Cape (Mr. Lunt), Vogue (Petunia Rhubarb) and Ricochet (Junior Asparagus) are up for the task, but find that their own fears could land them in Dr. Flurry's deep freeze! Will they remember to turn to the One who is bigger than all their fears before the whole town ends up on ice? Find out in this heroic new VeggieTales episode with a lesson in handling fear!
Helping get the word out... Chuck E. Cheese’s will run indoor advertising on closed-circuit televisions and in their birthday party area on the jumbo television screen with clips from the DVD and the Silly Song “Supper Hero” at select locations. Braum’s Ice Cream and Dairy Stores plan to coordinate a Kids Meal promotion in 275 restaurants which includes collectible VeggieTales toys themed to The League of Incredible Vegetables, bags that feature DVD artwork and in-store signage. Brother’s-All-Natural Fruit Crisps will host a special discount promotion of five dollars off a purchase of the DVD by mail if you buy one of their products and a copy of the DVD title. This offer will be featured on two million Fruit Crisps packages.
Big Idea Entertainment has also teamed up with long term partner World Vision and new partner Focus on the Family to help promote the new DVD. World Vision will feature the DVD in more than 13 million fall gift catalogs. Focus on the Family has created the How to Raise Incredible Kids Discussion Guide that is part of the title’s bonus features, as well created exclusive free downloads and offers for fans.
For more information about Veggie Tales and their friends, please go to:
World Vision and new partner Focus on the Family to help promote the new DVD. World Vision will feature the DVD in more than 13 million fall gift catalogs. Focus on the Family has created the How to Raise Incredible Kids Discussion Guide that is part of the title’s bonus features, as well created exclusive free downloads and offers for fans.